Ethos
The principles that guide every project and decision.
Clarity over complexity
Every design decision should reduce friction, not add it. I strip away the unnecessary until only what matters remains.
People first, pixels second
Technology should serve human needs. I start with empathy, then build outward with intention and care.
Craft with conviction
Details matter. From spacing to micro-interactions, I believe the small things compound into experiences people love.
Culture shapes design
True innovation happens when technical expertise meets cultural understanding. Context is everything.
Capabilities
What I bring to the table -- from concept to code.
Product Design
- User Research
- Wireframing & Prototyping
- Design Systems
- Interaction Design
Development
- React / Next.js
- TypeScript
- Node.js
- Responsive Interfaces
Strategy
- Brand Identity
- UX Audits
- Product Roadmaps
- Design Thinking Workshops
Selected Work
A few projects I am proud of.
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